Tikviewr Case Study

Client: Tikviewr

Website: tikviewr.com

Industry: Social Media Analytics & Tools

SEO Campaign Start Date: October 2023

Google Analytics Performance Overview

Traffic Growth:

• Previous 6 Months Traffic: 629 visits
• Current 6 Months Traffic: 332K visits
  Result: Significant traffic increase, showing a more than 500x growth in the number of visitors over the last 6 months.

Impressions:

• Previous 6 Months Impressions: 11K
• Current 6 Months Impressions: 2.74M
  Result: This impressive 250x growth in impressions highlights the effectiveness of SEO strategies in improving visibility in search results.

Click-Through Rate (CTR):

• Previous 6 Months CTR: 5.7%
• Current 6 Months CTR: 12.1%
  Result: High CTR improvement, indicating that the changes made to the website’s content and meta descriptions are attracting more relevant clicks.

Average Position:

• Previous 6 Months Average Position: 41.4
• Current 6 Months Average Position: 5.6
  Result: Remarkable improvement in ranking from position 41.4 to 5.6, which demonstrates that Tikviewr’s pages are now ranking much higher for targeted keywords.

Key Insights from Google Analytics:

The increase in traffic and impressions, combined with a significant rise in CTR, showcases how the ongoing SEO efforts have drastically improved Tikviewr’s online presence. These efforts have enhanced visibility, driven more clicks, and resulted in a higher average position on SERPs.

Ahrefs Performance Overview

Backlink Profile:

• Total Backlinks: 237 (with a growth of +76 backlinks in the last 6 months)
• Referring Domains: 146 (with a growth of +31 referring domains in the last 6 months)
  Result: The increase in backlinks and referring domains indicates that Tikviewr’s website authority is building, which will further enhance rankings.

Domain Rating (DR):

• Previous DR: 50
• Current DR: 50
  Result: The DR has remained stable, indicating that while there has been growth in referring domains, additional efforts in link-building may be needed to further increase authority.

Organic Keywords:

• Previous Organic Keywords: 244
• Current Organic Keywords: 244
  Result: No significant change in organic keywords, but the quality of rankings is improving, as evidenced by the increase in traffic and average position.

Organic Traffic:

• Current Organic Traffic: 16.9K (with a decrease of -12.4K)
  Result: Despite a drop in traffic, the increased visibility and higher rankings suggest that higher-quality, more relevant traffic is coming to Tikviewr’s website.

Traffic Breakdown by Location:

• Top Countries Driving Traffic: United States (16.9K), United Kingdom (4.8K), Germany (848)
  Result: United States continues to be the primary traffic driver, followed by other key regions such as the United Kingdom and Germany, indicating global reach.

Results and Conclusion

Tikviewr’s SEO campaign has seen significant improvements over the last 6 months, particularly in organic traffic, keyword rankings, and backlink growth. The massive increase in impressions and CTR, along with a substantial improvement in average position, indicates that Tikviewr’s pages are now better optimized and visible in search results.

While organic traffic saw a drop, this may indicate that Tikviewr is attracting higher-value visitors who are more relevant to their services, reflected in the improvement of search positions and click-through rates. The backlink profile and referring domains also show that Tikviewr is gaining authority in its niche.

In conclusion, Tikviewr’s SEO efforts are delivering strong results, positioning the website for continued growth in the coming months.