Dream Wakers Case Study

Client: Dream Wakers

Website: dreamwakers.org

Industry: Educational Outreach

SEO Campaign Start Date: October 2023

Google Analytics Performance Overview

Traffic Growth

• Previous 6 Months Traffic: 529 visits
• Current 6 Months Traffic: 8.56K visits
• Result: 1,500% increase in traffic, demonstrating substantial growth in the site’s audience and engagement over the past 6 months.

Impressions

• Previous 6 Months Impressions: 56.5K
• Current 6 Months Impressions: 1.06M
• Result: A remarkable increase of 1,800% in impressions, indicating a significant boost in the website’s visibility across search engines.

Click-Through Rate (CTR)

• Previous 6 Months CTR: 0.9%
• Current 6 Months CTR: 0.8%
• Result: Though the CTR decreased slightly, the large increase in impressions and traffic signals that the website is now reaching a broader audience.

Average Position

• Previous 6 Months Average Position: 9.8
• Current 6 Months Average Position: 8.1
• Result: A solid improvement in search engine rankings from 9.8 to 8.1, suggesting Dream Wakers is gaining more competitive positioning in search results.

Key Insights from Google Analytics

The significant rise in traffic and impressions, coupled with the steady rankings, indicates that Dream Wakers’ SEO efforts are driving substantial visibility and engagement. While the CTR shows a slight dip, the overall growth in traffic and the site’s improved competitive ranking support the effectiveness of the SEO strategies in place.

Ahrefs Performance Overview

Backlink Profile

• Total Backlinks: 50
• Referring Domains: 7
• Result: A relatively modest backlink profile, but the growth in referring domains indicates that Dream Wakers is beginning to build domain authority. There is room for further growth in backlinks to strengthen the domain’s SEO position.

Domain Rating (DR)

• Previous DR: 52
• Current DR: 50
• Result: While the DR has slightly decreased, further efforts in acquiring high-quality backlinks can help boost this metric and improve search engine visibility.

Organic Keywords

• Current Organic Keywords: 174
• Result: Dream Wakers experienced a decline in keywords (-65), which could be due to increased competition. However, the traffic increase and higher rankings for more competitive keywords are positive signs of improved visibility.

Organic Traffic

• Current Organic Traffic: 824 (+317)
• Result: Despite a drop in keyword count, the increase in organic traffic by 317 indicates that the website is attracting more relevant and valuable visitors.

Traffic Breakdown by Location

• Top Traffic Sources:
  • United States: 824
  • Australia: 10.5K
  • United Kingdom: 4.8K
• Result: The primary traffic source is from the United States, but Dream Wakers also draws substantial traffic from Australia and the UK, reflecting its international reach.

Results and Conclusion

Dream Wakers’ SEO campaign over the past 6 months has seen significant improvements in traffic, impressions, and rankings. The 1,800% increase in impressions and the growth in organic traffic demonstrate that Dream Wakers is reaching a wider and more relevant audience.

While there was a slight drop in CTR and keyword rankings, the overall increase in traffic and improvements in rankings suggest that their SEO strategies are attracting more valuable traffic. This growth places Dream Wakers in a stronger position for future online success.