Client: Pedrovazzpaulo

Website: pedrovazzpaulo.com

Industry: Business Strategy & Consultancy

SEO Campaign Start Date: October 2025

Google Search Console Performance Overview

Traffic Growth:

• Previous 6 Months Traffic: 338 clicks
• Current 6 Months Traffic: 1.21K clicks
• Result: A significant growth in traffic, marking an almost 4X increase in the number of visitors over the past 6 months.

Impressions:

• Previous 6 Months Impressions: 116K
• Current 6 Months Impressions: 731K
• Result: This shows a dramatic increase in visibility, with a more than 6X growth in impressions, indicating that the website’s pages are appearing much more frequently in search results.

Click-Through Rate (CTR):

• Previous 6 Months CTR: 0.3%
• Current 6 Months CTR: 0.2%
• Result: Although traffic has grown, the slight drop in CTR suggests there may be opportunities for further optimization in titles and descriptions to better attract clicks from search results.

Average Position:

• Previous 6 Months Average Position: 33.5
• Current 6 Months Average Position: 5.5
• Result: A remarkable improvement in average position, from 33.5 to 5.5, showing that the website is now ranking much higher for targeted keywords.

Key Insights from Google Search Console:

The improvements in traffic, impressions, and average position indicate that the SEO strategy has successfully improved visibility and user engagement. The drop in CTR highlights a need for further adjustments in user-facing elements such as meta descriptions or titles, which could increase clicks on search results.

Ahrefs Performance Overview

Backlink Profile:

• Total Backlinks: 11.6K
• Referring Domains: 112 (+21 referring domains in the last 6 months)
• Result: A solid increase in both backlinks and referring domains signals that the link-building strategy is effectively improving the website’s authority and trustworthiness.

Domain Rating (DR):

• Previous DR: 34
• Current DR: 48 (+14)
• Result: The growth in Domain Rating (DR) from 34 to 48 demonstrates an improved authority in the business strategy niche, supported by a stronger backlink profile.

Organic Keywords:

• Previous Organic Keywords: 10
• Current Organic Keywords: 18
• Result: A growth in organic keywords from 10 to 18 shows that the website is ranking for more relevant and competitive keywords, which helps to attract targeted organic traffic.

Organic Traffic Value:

• Current Organic Traffic Value: $1.2K (+$1.1K)
• Result: A substantial increase in organic traffic value suggests that the quality of traffic has improved, with higher-value visitors now coming to the site.

Traffic Breakdown by Location:

• Top Countries Driving Traffic: United States (163.6K), United Kingdom (1.2K), Canada (1.2K)
• Result: The United States remains the largest source of traffic, with a notable contribution from other countries like the United Kingdom and Canada, expanding global reach.

Results and Conclusion

Over the past 6 months, Pedro Vaz Paulo’s website has seen significant growth in organic traffic, keyword rankings, and backlink profile:

• The 731K impressions and 1.21K clicks reflect a successful increase in visibility and user engagement.
• The improvement in average position (from 33.5 to 5.5) signifies a strong upward trend in rankings for targeted keywords.
• The increase in backlinks and referring domains (up 21) has improved the website’s authority, contributing to the growth in organic traffic.

While there was a slight decline in CTR (from 0.3% to 0.2%), the overall performance suggests that ongoing SEO efforts are highly effective, and optimizing for higher engagement is a key area for future focus.

In conclusion, the SEO efforts for Pedro Vaz Paulo’s website have resulted in improved visibility, increased organic traffic, and better conversion potential. The strong growth in backlinks and organic keywords positions the website for continued success in the upcoming months.