Fontly Case Study

Client: Fontly.io

Website: fontly.io

Industry: Font Management & Design Tools

SEO Campaign Start Date: September 2023

Google Analytics Performance Overview

Traffic Growth:

• Previous 6 Months Traffic: 17K visits
• Current 6 Months Traffic: 288K visits
  Result: A significant growth in traffic, marking a more than 15X increase in the number of visitors over the past 6 months.

Impressions:

• Previous 6 Months Impressions: 349K
• Current 6 Months Impressions: 4.37M
  Result: This shows a dramatic increase in visibility, with a 12x growth in impressions, indicating that Fontly.io’s pages are appearing much more frequently in search results.

Click-Through Rate (CTR):

• Previous 6 Months CTR: 4.9%
• Current 6 Months CTR: 6.6%
  Result: Improved CTR shows that the SEO strategy is aligned with user intent, leading to more clicks from the search results.

Average Position:

• Previous 6 Months Average Position: 14.8
• Current 6 Months Average Position: 9.1
  Result: A notable improvement in the average position on the search engine results page (SERP), from position 14.8 to position 9.1, reflecting a higher ranking for targeted keywords.

Key Insights from Google Analytics:

The improvements in traffic, impressions, and CTR indicate that the SEO strategy has been highly effective in boosting Fontly.io’s visibility and user engagement. The rise in organic traffic and search ranking positions shows the success of ongoing content and keyword optimization efforts.

Ahrefs Performance Overview

Backlink Profile:

• Total Backlinks: 9.3K (with a growth of +1.7K in the last 6 months)
• Referring Domains: 1.8K (with a growth of +211 referring domains in the last 6 months)
  Result: A healthy increase in both backlinks and referring domains signals that Fontly.io’s link-building strategy is gaining traction and improving site authority.

Domain Rating (DR):

• Previous DR: 53
• Current DR: 50
  Result: Despite a slight drop in DR, the website’s backlink profile remains strong, with a significant increase in referring domains, which will likely contribute to future DR recovery.

Organic Keywords:

• Previous Organic Keywords: 1.3K
• Current Organic Keywords: 1.6K
  Result: A growth in organic keywords from 1.3K to 1.6K, showing that Fontly.io is ranking for more relevant keywords across its pages, helping to attract more targeted traffic.

Organic Traffic Value:

• Current Organic Traffic Value: $11.3K (with a decrease of -$2.4K)
  Result: Despite the slight decrease in organic traffic value, the website’s overall organic performance remains strong, suggesting that higher-quality traffic is coming to the site, even if the volume of lower-value traffic has decreased.

Traffic Breakdown by Location:

• Top Countries Driving Traffic: United States (12K), Philippines (1.2K), United Kingdom (1.2K)
  Result: The United States remains the largest source of traffic, while other countries like the Philippines and the United Kingdom contribute significantly to global reach.

Results and Conclusion

Fontly.io has seen substantial growth over the past 6 months in terms of organic traffic, keyword rankings, and backlink profile. The 12X increase in impressions and 15X increase in traffic showcase the power of strategic SEO efforts.

The growth in backlinks and referring domains helped strengthen the website’s domain authority and contributed to the improvement in keyword rankings. While there was a slight decrease in Domain Rating (DR), the rise in organic keywords and traffic value signals a positive future outlook.

In conclusion, Fontly.io’s SEO efforts have led to a substantial improvement in visibility, higher organic traffic, and better conversion potential. The website is now well-positioned to continue scaling in the coming months, thanks to an ongoing commitment to SEO best practices.